Privacy policy

Last updated: 15 May 2026

At V-Unique, your privacy matters to us. We understand that shopping for intimacy, wellness, lingerie, and adult lifestyle products is personal. We are committed to handling your information with care, discretion, and respect.

This Privacy & Cookie Policy explains how V-Unique collects, uses, stores, shares, and protects your personal information when you visit our website, place an order, contact us, subscribe to marketing, interact with our adverts, or otherwise communicate with us online.

This policy is intended to comply with applicable privacy laws, including the Protection of Personal Information Act, 4 of 2013, commonly known as POPIA, where applicable.

Please read this policy carefully before using our website or placing an order.

1. Who We Are

This website is operated by V-Unique (Pty) Ltd, a private company registered in South Africa.

Trading name: V-Unique
Company registration number: 2020/613058/07
Registered / legal address: 11 Shandon Way, Parkmore, Johannesburg, South Africa

For the purposes of this policy, “V-Unique,” “we,” “us,” or “our” refers to the business operating this website and online store.

Website: www.v-unique.co.za
Email: info@v-unique.co.za
Phone: +27 (0)82 764 5154 / +27 (0)83 252 8547

This company information is included to align the privacy policy with the website’s legal and e-commerce disclosures.

For the purposes of applicable privacy laws, V-Unique is the responsible party or data controller of the personal information that we collect and process through our website and related services.

2. Our Website Platform

The V-Unique online store is powered by Shopify, which helps us provide our website, online store, checkout, order management, and related services.

When you use our website or place an order, certain personal information may be processed by Shopify and other trusted service providers in order to operate the website, process payments, manage orders, provide security, improve the shopping experience, and support relevant website features.

Shopify and other third-party service providers may process information according to their own privacy notices, security standards, and legal obligations.

3. Personal Information We May Collect

When you use our website or shop with us, we may collect certain personal information where necessary for the operation of the website, order processing, delivery, customer service, fraud prevention, marketing where permitted, and legal compliance.

This may include:

  • Name and surname
  • Contact number
  • Email address
  • Billing address
  • Delivery address
  • Order details
  • Payment confirmation details
  • Account information, where applicable
  • Communication history
  • Marketing preferences
  • Product interests, wishlists, cart activity, and browsing activity
  • Website usage information
  • Device information
  • Browser information
  • IP address
  • Information collected through cookies, pixels, tags, analytics tools, advertising tools, or similar technologies
  • Information needed to verify age, identity, payment, fraud risk, or order legitimacy where reasonably necessary

We do not intentionally collect more personal information than is necessary for the purposes explained in this policy.

4. How We Collect Personal Information

We may collect personal information when you:

  • Visit or browse our website
  • Create an account
  • Place an order
  • Complete checkout
  • Contact us by email, WhatsApp, phone, contact form, or social media
  • Subscribe to newsletters or marketing communication
  • Interact with our adverts
  • Leave a review
  • Enter a promotion or campaign
  • Use website features such as cookies, analytics, or tracking tools

Some information is provided directly by you, while other information may be collected automatically through our website, Shopify, cookies, analytics tools, advertising platforms, or other trusted service providers.

5. Special Category, Sensitive, or Discreet Purchase Information

Because V-Unique sells adult, intimacy, wellness, lingerie, and personal-use products, information about your purchases, browsing behaviour, enquiries, or product interests may be personal and sensitive in nature.

We take reasonable steps to limit access to this information and to use it only for legitimate business purposes, such as:

  • Processing and fulfilling your order
  • Providing customer support
  • Managing returns, refunds, exchanges, or product assessments
  • Preventing fraud or misuse
  • Improving website functionality
  • Sending marketing only where permitted
  • Complying with legal obligations

We do not intentionally disclose the intimate nature of your purchase except where reasonably necessary to process payment, fulfil delivery, provide customer service, comply with the law, or operate the website.

6. How We Use Your Personal Information

We may use your personal information for lawful, legitimate, and necessary business purposes, including to:

  • Process and fulfil your orders
  • Arrange delivery or collection
  • Communicate with you about your purchase
  • Provide customer support
  • Respond to enquiries
  • Manage returns, refunds, exchanges, or product assessments where applicable
  • Verify payment and prevent fraud
  • Create, maintain, or manage your account, where applicable
  • Remember your preferences and improve your shopping experience
  • Improve our website, products, services, and customer experience
  • Send marketing communication where permitted
  • Personalise your shopping experience
  • Measure advertising and website performance
  • Protect the security of our website, customers, and business
  • Comply with legal, tax, accounting, regulatory, or record-keeping obligations
  • Enforce our policies, terms, or legal rights

7. Discreet Shopping and Confidentiality

Because V-Unique sells intimacy, wellness, lingerie, and adult lifestyle products, we understand the importance of discretion.

We take reasonable steps to handle your order and personal information confidentially. Where possible, orders are packaged discreetly, and we aim to avoid unnecessary disclosure of the nature of your purchase.

However, certain trusted service providers may need access to limited information in order to process payment, fulfil your order, deliver your parcel, support the website, or provide customer service.

These service providers may include:

  • Shopify and website service providers
  • Payment processors
  • Courier and delivery partners
  • Email, SMS, or WhatsApp communication providers
  • Fraud prevention providers
  • IT support providers
  • Analytics and advertising platforms

8. Payment Information

Payments made through our website may be processed by third-party payment providers. V-Unique does not store your full card details unless this is securely handled by an authorised payment provider.

Payment providers may process your payment information according to their own privacy and security policies.

We may receive limited payment-related information, such as payment confirmation, payment status, transaction references, and order-related payment details, in order to process and manage your order.

9. Cookies, Pixels, Tags, and Similar Technologies

Our website may use cookies, pixels, tags, analytics tools, advertising tools, and similar technologies.

Cookies are small files stored on your device when you visit a website. They help websites function properly, remember certain preferences, understand how visitors use the website, support fraud prevention and security, and support marketing or advertising activity where applicable.

In South Africa, POPIA does not have a separate cookie law in the same way as some other jurisdictions, but online identifiers and cookie-related information may fall within the broader concept of personal information where they can identify or relate to a person.

10. Types of Cookies and Tracking Tools We May Use

We may use the following types of cookies:

Essential cookies

These cookies are necessary for the website to work properly. They may be used for cart functionality, checkout, account login, security, and basic website operation.

Performance and analytics cookies

These cookies help us understand how visitors use our website, which pages are popular, and how we can improve the shopping experience.

Functionality cookies

These cookies allow the website to remember certain preferences, such as region, browsing behaviour, cart activity, or previous interactions.

Advertising and marketing cookies, pixels, or tags

These cookies, pixels, or tags may be used to show you more relevant adverts on platforms such as Google, Facebook, Instagram, TikTok, Shopify, or other advertising networks, where applicable.

V-Unique uses cookie-based tools and similar technologies for standard website functions, analytics, advertising, and marketing activities. Where required or available, website visitors may be asked to accept, reject, or manage cookie preferences through the website’s cookie banner or cookie settings.

11. Managing Cookie Preferences

You can manage cookies through your browser settings or, where available, through the cookie settings on our website.

You may be able to block, delete, or disable certain cookies. However, if you disable some cookies, certain parts of the website may not function properly, including cart, checkout, account login, saved preferences, or personalised features.

12. Third-Party Tools and Service Providers

We may share limited personal information with trusted third parties who help us operate our business and website.

These may include:

  • Shopify or other website hosting and e-commerce platforms
  • Payment processors
  • Courier and delivery partners
  • Email, SMS, or WhatsApp communication providers
  • Email marketing platforms
  • Analytics providers
  • Advertising platforms, pixels, tags, or retargeting tools
  • Fraud prevention tools
  • IT support providers
  • Professional advisers where necessary
  • Legal, regulatory, or law enforcement bodies where required by law

These third parties should only process your information for the purposes for which it was shared, such as fulfilling an order, processing payment, delivering a parcel, improving website performance, supporting marketing activity, or complying with legal obligations.

13. Advertising, Analytics, and Targeted Marketing

We use analytics, advertising, and measurement tools to understand website performance, improve our marketing, measure advert effectiveness, and show adverts that may be more relevant to your interests. These tools may include Google, Meta/Facebook/Instagram, Shopify, and other marketing or analytics integrations used by the website from time to time.

This may include sharing limited website interaction data with advertising partners or allowing certain platforms to collect information through cookies, pixels, tags, or similar technologies.

Depending on where you are located, certain privacy laws may refer to this type of activity as “targeted advertising,” “sharing,” or a “sale” of personal information.

Where required by applicable law, you may have the right to opt out of certain targeted advertising or similar activities.

14. Direct Marketing

We may send you marketing communication if you have subscribed, purchased from us, requested information from us, or otherwise provided consent where required.

Where required by POPIA or other applicable law, we will only send direct marketing by electronic communication where there is an appropriate lawful basis, such as consent or an existing customer relationship, and where you have not opted out.

You may opt out of marketing communication at any time by:

  • Clicking the unsubscribe link in our emails
  • Adjusting your marketing preferences, where available
  • Managing your preferences through the relevant marketing platform or email preference centre, where provided
  • Contacting us directly at info@v-unique.co.za

If you opt out of marketing communication, we may still send you non-marketing messages relating to your orders, account, customer service requests, legal notices, or important service updates.

15. Your Privacy Choices and Rights

Subject to applicable law, you may have the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct or update inaccurate personal information
  • Request deletion of certain personal information
  • Object to certain processing of your personal information
  • Withdraw consent where processing is based on consent
  • Opt out of direct marketing
  • Disable or block cookies through your browser settings
  • Lodge a complaint with the Information Regulator of South Africa

These rights may be limited in certain circumstances, for example where we are required to keep records for legal, tax, accounting, fraud prevention, dispute resolution, or order-related purposes.

We may need to verify your identity before processing certain privacy-related requests.

16. Global Privacy Control and Do Not Track Signals

If you visit our website with a Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out of certain activities that may be considered targeted advertising, “sharing,” or “sale” of personal information where required by applicable law.

Other than Global Privacy Control, we may not recognise all “Do Not Track” signals sent by web browsers or devices.

17. Security of Your Personal Information

We take reasonable and appropriate steps to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These steps may include:

  • Secure checkout systems
  • Access controls
  • Trusted service providers
  • Secure website technology
  • Limiting access to personal information to those who need it for legitimate business purposes
  • Fraud prevention and security monitoring, where applicable

No website, online store, or electronic transmission can be guaranteed to be completely secure. By using our website, you acknowledge that there are inherent risks in sharing information online.

We recommend that you do not send sensitive or confidential information, full card details, banking passwords, OTPs, or intimate personal information through unsecured channels such as email, WhatsApp, social media, or direct messages.

18. Security Compromises and Data Breaches

If we become aware of a security compromise involving personal information, we will take reasonable steps to investigate, contain, and respond to the incident.

Where required by applicable law, this may include notifying affected individuals and/or the Information Regulator of South Africa.

19. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Order fulfilment
  • Customer service
  • Returns, refunds, exchanges, or product assessments
  • Accounting and tax records
  • Legal or regulatory compliance
  • Fraud prevention
  • Dispute resolution
  • Business record-keeping
  • Enforcing our policies or legal rights

When personal information is no longer required, we will take reasonable steps to delete, destroy, or de-identify it where appropriate.

20. Children and Age-Restricted Products

V-Unique sells adult and intimacy-related products. Our website and products are intended for adults aged 18 years and older.

By using this website or placing an order, you confirm that you are legally permitted to purchase the products offered on this website.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we may take reasonable steps to delete such information.

21. International Service Providers and Cross-Border Transfers

Some of our service providers may process or store information outside South Africa. This may include website hosting, payment processing, analytics, email marketing, advertising, security, or customer support service providers.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that appropriate safeguards are in place, where required by applicable law.

This may include relying on service providers that apply appropriate privacy, security, contractual, or legal safeguards for the processing of personal information.

22. Links to Other Websites

Our website may contain links to third-party websites, platforms, payment gateways, social media pages, or external services.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to read their privacy policies before providing personal information.

23. Legal Reasons for Processing or Sharing Information

We may process or share personal information where reasonably necessary to:

  • Comply with applicable law
  • Respond to valid legal requests or legal process
  • Cooperate with regulators, law enforcement, or government authorities where required
  • Investigate or prevent fraud, abuse, security risks, or unlawful activity
  • Protect the rights, safety, and property of V-Unique, our customers, service providers, or others
  • Enforce our website terms, policies, or legal rights
  • Deal with actual or potential disputes, claims, or legal proceedings

24. Business Changes

If V-Unique is involved in a business change, such as a sale, restructuring, merger, transfer, or change in ownership, personal information may be shared or transferred as part of that process, where lawful and appropriate.

25. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our business, website, service providers, legal requirements, or privacy practices.

The updated version will be posted on this page with a revised “Last updated” date.

26. Contact Us

If you have any questions about this Privacy & Cookie Policy, your personal information, or your privacy choices, please contact us:

V-Unique (Pty) Ltd
Trading name: V-Unique
Company registration number: 2020/613058/07
Registered / legal address: 11 Shandon Way, Parkmore, Johannesburg, South Africa
Phone: +27 (0)82 764 5154
Phone: +27 (0)83 252 8547
Email: info@v-unique.co.za
Website: www.v-unique.co.za